Sietske Aussems is an enterprising and committed figure from Eindhoven who is dedicated to the city’s cultural and urban transformation. She worked for 15 years at the Sint Trudo housing association, where she was closely involved in the redevelopment of iconic sites, such as the Lichttoren in the centre of Eindhoven and the former Philips industrial site Strijp-S. Thanks to her dedication and vision, Strijp-S was transformed from a closed-off industrial site into a vibrant, creative neighbourhood full of trendy shops, restaurants and inspiring workspaces.

Following her time at Sint Trudo, Sietske has channelled her passion for Eindhoven into two initiatives of her own. On the one hand, she runs Braintours Eindhoven, offering guided tours that give visitors a unique insight into the rich history and contemporary innovation of Strijp-S and the surrounding areas. On the other hand, she launched Eindhovenshopper, a retail concept focused on Eindhoven and its local makers. Eindhovenshopper sells unique, sustainably developed products and designs, offering a platform to Eindhoven-based designers and entrepreneurs whilst telling the city’s story.



Sietske Aussems is the owner of Braintours Eindhoven, an organisation that offers engaging and informative guided tours in and around Eindhoven, with a particular focus on areas such as Strijp-S, Strijp-T, Woensel-West, the Brainport Industries Campus and the High Tech Campus.



With her extensive experience and in-depth knowledge of the region, Sietske offers unique insights during her guided tours, highlighting Eindhoven’s transformation and innovation
As well as her involvement with Braintours, Sietske is also the owner of Eindhovenshopper and is known as a keen networker with a big heart.
Her passion for the city and her storytelling skills make her guided tours a unique experience for anyone who wants to learn more about Eindhoven’s rich history and innovative character.

Through her initiatives, Sietske not only highlights Eindhoven’s transformation, but also fosters connections between creators, businesses and consumers in the region. Her involvement in both the development and promotion of Strijp-S makes her a key figure in telling Eindhoven’s story.
For further information, please call 06 – 41 88 08 88 or email info@braintours.nl. info@braintours.nl.

